[Album Introduction / Album Description]
The HOT & WILD ITZY everyone has been waiting for! On January 8, 2024, new EP "BORN TO BE" and title song "UNTOUCHABLE" will be released!
- The leading new album that has maximized the group's features will lead the 2024 trend! Challenging & enterprising message, proclaiming, “I’ll do what I want in this wide world”
- The title song, "UNTOUCHABLE" + the members' solo songs + the B-side track MV! Leading tracklist-promotion taking aim at the first half of next year!
- ITZY participated in writing and composing the solo track! Famous choreographers such as Kiel Tutin, "Turns" Song Hee-soo, and Choi Young-joon joining the well-known Korean and foreign writer line-up!
- On February 24th to 25th, second world tour <BORN TO BE> being held at Jamsil Indoor Gymnasium in Seoul! Expectations for the new world tour going UP.
ITZY will release their new EP "BORN TO BE" and their title song "UNTOUCHABLE" on January 8.
As ITZY recently achieved a ranking on the "Top Current Album Sales" chart with their previous works, "CHESHIRE" and "KILL MY DOUBT," in Billboard's 2023 YEAR-END CHARTS, and their group mega-hit "WANNABE" was gold-certified by the Recording Industry Association of America, the group's popularity has heightened expectations for their global performance. ITZY, which radiated vibrant youth energy and splendidly enhanced the year 2023, will kick off 2024 with a new piece, "BORN TO BE," elevating the group's distinct features to a new level.
"BORN TO BE," the first comeback released in 2024, encapsulates the message that "with freedom in hand, I will forge ahead as I desire in the expansive world unfolding before my eyes." Expanding broadly on the message "I'll value and love myself standing at the center of the world," which has been expressed as the core identity of the group since their debut, it conveys a more challenging and progressive story of expressing ourselves confidently and overcoming our own limits.
The new story that ITZY will tell, one that is free from lies and powerful without hesitation, is well incorporated into the visual concept as well. Located in a cave with subdued blue darkness on the red sand dunes, the members exude a charm that is wild and bold, yet restrained, mysterious, and conspicuous. With powerful visuals and penetrating gazes, ITZY overwhelms onlookers with the appearance of a formidable warrior displaying both outward strength and inner resilience.
The title song "UNTOUCHABLE" is a track that radiates firmness, proclaiming, "No one can stop me," as implied by the title. It conveys the message, "I'm not easily broken, so I won't be afraid and will pursue the path I want, following my own flow now," matching the deep and energetic sound. Mid-tempo EDM, accompanied by a guitar performance that bolsters an impactful chorus, and lyrics like "I'm untouchable and unstoppable. It has started. I'm just going on and on now as it flows," double the power of the song. Isran, who wrote the lyrics for "None of My Business" in "KILL MY DOUBT," TWICE Nayeon's solo debut song "POP!," and Bang Hye-hyun, who wrote the lyrics for Aespa’s "Drama" and "Spicy," collaborated on writing the lyrics for this song. Additionally, Maria Marcus and others, who have previously worked with Jungkook, Red Velvet, and Tomorrow x Together, contributed to the credits.
In the music video, ITZY dancing among an army of robots shows their strong confidence 'no one can stop us.' Following the lyrics, "Whoever trying to stop me, Does not mean a thing to me" conveys the meaning of overcoming the challenges of the world together through a paired dance where members cross hands and hold on to each other. The performance of the title song "UNTOUCHABLE," crafted by the global choreographer Kiel Tutin, known for his work on "Not Shy" and "In the morning," along with Song Hee-soo, a dancer from "Turns" – the team that secured the championship in Mnet's "Street Dance Girls Fighter" in 2022 – and presented by ITZY, the "final-round boss of performance," solidifies ITZY's universally recognized "UNTOUCHABLE" presence, especially in terms of dance. The rocking and intense choreography, unfolding smoothly in pursuit of the flow, adds a sense of immersion to the captivating power that makes it impossible to look away.
In the new album "BORN TO BE," which includes the title song "UNTOUCHABLE," there are ten outstanding tracks such as "BORN TO BE," "Mr Vampire," "Dynamite," "Crown On My Head (YEJI)," "Blossom (LIA)," "Run Away (RYUJIN)," "Mine (CHAERYEONG)," "Yet, but (YUNA)," and "Escalator." The members showcased their musical competency by personally contributing to the writing and composing of their first solo songs. Moreover, leading writers such as Shim Eun-ji, Lee Woo-min (known as “collapsedone"), War of the Stars* (GALACTIKA*), SELAH, and MRCH joined forces to create a new masterpiece album that will lead ITZY's trendsetting journey.
personality in its entirety, hold a
ITZY, presenting an epic tracklist featuring members' solo songs for the first time since their debut, is set to delight fans with an extensive promotion targeting the first half of 2024. Eight music videos: title track "UNTOUCHABLE," the opening track "BORN TO BE," the B-side track "Mr. Vampire," along with solo tracks for all members, will be unveiled. The mega-crew performance of "BORN TO BE," choreographed by Choi Young-joon, a representative choreographer in K-pop, elicits awe. Additionally, "Mr. Vampire," which showcases the remarkable synergy between ITZY and Song Hee-soo of "Turns,” embodies pure hipness. The solo songs, which incorporate each members’ personality entirety, hold a special meaning not only for the members themselves but also for the fans.
ITZY will hold concerts at Jamsil Indoor Gymnasium in Songpa-gu, Seoul on February 24 and 25, marking the commencement of their second world tour, "ITZY THE 2ND WORLD TOUR <BORN TO BE>." The first world tour, <CHECKMATE>, which commenced in Seoul in August 2022, included a US tour spanning eight cities and an Asian tour with performances in seven regions such as Manila in the Philippines, Singapore, Jakarta in Indonesia, Chiba in Japan, Taipei, Hong Kong, and Bangkok in Thailand; all shows recorded a sold-out audience. ITZY, having demonstrated their true skills as "stage masters" through a parade of representative hit songs and B-side tracks that fully cater to fans' desires, is poised to uphold their reputation in the expanded first world tour of 2024.
On January 8, 2024, the long-awaited "Hot & Wild" ITZY, eagerly anticipated by K-pop fans worldwide, will unveil new songs to the world.
* This is a pre-order item and will be shipped after January 8, 2024.